Black Girls Rock

African Americans have been at the forefront of discrimination and hatred throughout the history of American society. This bias nature has resulted in the exclusion of African American representation in the public media. 




The lack of representation has not only influenced the perception of inferiority by others, but resulted in an internalized,negative self-perception. This app was 
created for
 Black Girls Rock, an existing organization dedicated to enriching girls through leadership, education, and positive identity development.


This research explores ways in which UX Design and digital platforms could be utilized to facilitate a more positive self-perception among young African American women.

This app will help foster a greater sense of self-confidence, and community, among adolescents. The enrichment, empowerment, and inspiration Black Girls Rock  programs provide is extremely beneficial, and I would argue vital, to young girls of color everywhere.

Images courtesy of Adobe Stock, Getty Images

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