Black Girls Rock

African Americans have been at the forefront of discrimination and hatred throughout the history of American society. This bias nature has resulted in the exclusion of African American representation in the public media. 
 

 

BUILDING A

COMMUNITY

The lack of representation has not only influenced the perception of inferiority by others, but resulted in an internalized,negative self-perception. This app was 
created for
 Black Girls Rock, an existing organization dedicated to enriching girls through leadership, education, and positive identity development.

Empowerment

Achievment

Relatable

POSTER AD CAMPAIGN

Highlighting successful and inspirational Black women in a way that young girls can relate to. Representing women of color on a broader 

spectrum, thus giving girls the confidence to

pursue their dreams.

Ciara

WEBSITE

This empowerment site encourages young girls to 

explore careers, learn necessary life skills, and connect with peers and professionals. 

This research explores ways in which UX Design and digital platforms could be utilized to facilitate a more positive self-perception among young African American women.

SOCIAL MEDIA CAMPAIGN

Featuring young girls in local communities around 

the nation who are bringing people together, thus providing relatable examples for user.

THE APP

Using this app can boost the self-image of teen girls and lessen feelings of marginalization. As the ultimate social media platform, it allows girls to connect with one another, sign up for events 
and workshops, 
organize their schedule and plan group outings.

RECOGNITION

SXSW Innovation Lab 2020

This app will help foster a greater sense of self-confidence, and community, among adolescents. The enrichment, empowerment, and inspiration Black Girls Rock  programs provide is extremely beneficial, and I would argue vital, to young girls of color everywhere.

Images courtesy of Adobe Stock, Getty Images

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